TWILO (Introduction)

What did the name Twilo mean?

Back in the day owners of a club put a lot of thought into a club name and the philosophy it represented because they wanted to make sure it truly matched their intent for a venue. After all the name is the first thing you see. When someone puts that much thought into a name, believe me they will put as much thought or more into venue itself. For example under the dance floor at Paradise Garage there was a layer of sand, which made dancefloor bouncy to give the dancers an extra kick, imagine that? NYC had some really great clubs that redefined history of music: Paradise Garage, Sound Factory, The Loft, Salvation, Better Days, Haven, Danceteria, Palladium, Vinyl and Twilo. Some of names tell you what they are right from the start: Sound Factory, Danceteria, The Loft, Salvation, Vinyl; others are more of a metaphor: Paradise Garage, Better Days, Haven and then there are true wonders: Twilo and Palladium. Palladium means a safeguard, especially one viewed as a guarantee of the integrity of social institutions: "the Bill of Rights, palladium of American civil liberties". Twilo is a mysterious planet from one of Dick Van Dyke show episodes. Inhabitants of Twilo have only 8 fingers instead of 10, missing the thumbs. Because of the missing thumbs inhabitants of planet Twilo can't fire guns, use knifes or commit other disturbing acts of violence.

Twilo is the most peaceful planet of all...(True to the name it was peaceful planet for many).

Now lets take a look at some ridiculous club names we've had over the past years and thoughts they provoked: Tunnel (Tunnel Vision? Dark Tunnel?), Rehab (Isn't it time?), Bed (Oh no, we were supposed to dance!), Bungalow 8 (Private party for 8), Lot 61 (Auction?), Butter (A bad "Cream" rip off), Home (Weren't we supposed to go out?), Guest House (Kato? OJ's house guest?), 1OAK (stands for "one of a kind": welcome to the world of texting), Mansion (we are in NY babe, you can't afford it), Kiss & Fly (what are you kissing? angel dust? or a Gulfstream pilot?), The Box (let's not even go there, I've been always trying to get outside the Box, thank you very much!).

Twilo takes the cake, although I am very seduced by Palladium, Paradise Garage and Better Days. Please New Yorkers, submit ridiculous club names of the past, I love an exchange...

Thank you.